Esri demographic data can be found in a multitude of presentation-ready reports and maps. Select from a wide variety of existing reports, or create custom reports to meet your marketing needs.

Under Advertising Features, set Enable Demographics and Interests Reports to ON. To enable the reports from the Reporting tab: Sign in to your Analytics account. Navigate to the account, property, and view where you want to use Demographic and Interests data. Open the Audience Demographics Overview report. Demographic Reports are quick and easy with 20/20mySite. Simply choose your reports, enter your sites and download instantly. Order anywhere from 1 to 1,000's of reports, no subscription necessary. The name of your relative or ancestor, and The state where he or she resided. The first Federal Population Census was taken in 1790, and a census has been taken every ten years since. However, data from recent censuses are not available after 1940 because of a 72-year restriction on access to the Census. Welcome to Bexar County Demographics & Reports. UPDATE: 2020/2025 estimates and projections for US demographics now available. This application can be used to query demographic and business data for Bexar County. This application was previously known as the Bexar County Business Analyst.

This topic provides an overview of the types of reports for U.S. data available to you and outlines how you can use these reports to understand trade areas, find new markets, evaluate sites, and more. For sample reports for global data, see the Global data topic for your area of interest.

For more information about reports and the products that contain them, visit Esri's Apps for Everyone.

For information on how many credits are needed to run reports, see Credits by capability.

Business

Business reports provide details about the businesses and employees in an area as well as existing major shopping areas around sites. You can create reports based on a trade area's current and potential business environments by examining existing business and services, competitive presence, and retail activity.

You can use these reports to do the following:

Better understand trade areas.
Identify potential new sites.
Find your competitors.

Data in these reports is based on major shopping center and malls data from the Directory of Major Malls (DMM), Inc., and business locations and business summary data from Infogroup.

Data in the Business Locations report is based on the businesses whose location falls within the area of study. Total Sales ($000), Total Number of Employees, Total Number of Businesses, and the Employee/Residential Population Ratio are calculated using the collection of business points that fall within the area of study.

Data in the Business Summary report is calculated using Esri's Data allocation method which uses census blocks and block groups to allocate business summary data to custom areas.

These differences in data collection can contribute to differences in the Total Businesses, Total Employees, and the Employee/Residential Population Ratio when comparing the Business Summary and Business Locations reports for an area of study.

The following sample business reports are available:

Business Locations (PDF)
Business Summary (PDF)
Major Shopping Center Locator (PDF)
Major Shopping Center Map (PDF)

Spending

Reports in this category provide information about what consumers spend their money on (clothes, education, furnishings, and so on) by market.

The following sample spending reports are available:

Automotive Aftermarket Expenditures (PDF)
Financial Expenditures (PDF)
House and Home Expenditures (PDF)
Household Budget Expenditures (PDF)
Medical Expenditures (PDF)
Recreation Expenditures (PDF)
Retail Goods and Services Expenditures (PDF)
Retail MarketPlace Profile (PDF)

You can use these reports to do the following:

Understand customers' purchasing habits, financial behaviors, and financial product and services preferences.
Locate sites with potential to reach the most customers.
Identify menu selections to match customer preferences.
Design effective advertising messages for preferred products.

Consumer spending data is derived from the latest Consumer Expenditure Surveys, Bureau of Labor Statistics.

Updated annually, the data captures sales data for any census geography, ring, or polygon.

This category also includes Esri's Retail MarketPlace Profile.

Demographic Reports For Commercial Real Estate

Retail MarketPlace data accurately measures retail activity by trade areas by providing a direct comparison of retail sales to consumer spending by NAICS industry classification. These classifications include Food and Drink, Automotive, Electronics and Appliances, Health and Personal Care, and so on.

You can use the Retail MarketPlace Profile to do the following:

Capture sales data by geography, ring, or polygon.
Attract consumers from other areas.
Reveal underserved markets.
Determine if your products meet consumer demand.

The Retail MarketPlace data is updated annually and can be run for any census geography, ring, or polygon.

Demographics

Demographic reports provide information on population trends and changes.

Use demographic reports to improve forecasting and business planning. Demographic reports are based on Esri's current-year estimates and five-year projections for demographic trends.

The following sample demographic reports are available:

2010 Census Profile (PDF)
ACS Housing Summary (PDF)
ACS Population Summary (PDF)
Age by Sex Profile (PDF)
Age by Sex by Race Profile (PDF)
Age 50+ Profile (PDF)
Civilian Labor Force Profile (PDF)
Community Profile (PDF)
Demographic and Income Profile (PDF)
Demographic and Income Comparison Profile (PDF)
Detailed Age Profile (PDF)
Disposable Income Profile (PDF)
Executive Summary (PDF)
Graphic Profile (PDF)
Household Income Profile (PDF)
Housing Profile (PDF)
Market Profile (PDF)
Net Worth Profile (PDF)
Puerto Rico Census 2010 Profile (PDF)
Puerto Rico ACS Housing Summary (PDF)
Puerto Rico ACS Population Summary (PDF)

Maps

Maps enable you to display current and potential site locations, visualize consumer patterns and trends, assess public safety by area, and locate concentrations of customers. They may also be helpful with other applications that may be hard to recognize in tabular data.

Traffic Count Profile maps contain points that identify information about the number of vehicles that cross a street location. Historical traffic counts data comes from Kalibrate.

You can use Traffic Count data to do the following:

Understand traffic patterns around a specific location.
Analyze existing and potential sites and territories.
Identify high-demand areas by traffic patterns.

Traffic Count data is updated quarterly.

Site maps display a specified location and surrounding area including standard reference layers such as highways, major roads, rivers, and county boundaries.